There are many types of email marketing which can help you attract clients. Some of them are directly related to sales where as some are not. We are here providing you with some of these types of email marketing.
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1. Quick announcements
These are simple brief announcements made to the client for the special offers, new products and quick fire sale. These are often referred as postcard emails.
2. Email Newsletters
Email newsletters are generally used to build a relationship with the client. This is the key step for the increase in the sales. The focus is made on providing the customers with relevant and useful products.
3. Catalog Emails
Catalog email is like the electronic brochure for the company. They are the self explanatory. They give the detailed description for your company’s specialties and particulars. The primary goal for them is encouraging the customers to buy your products.
4. Press Releases
Email releases can be the best way to attract news coverage. If your clients have provided you with media contacts then they will be beneficial for you to distribute your press release.
Point to be considered:
Always keep in mind that One Size does not fit all. It is likely that your one client appreciate tailed email newsletters while the other one have more appeal for on and off announcements, postcard emails. Keep the one size does not fits all approach with your email marketing strategy.
Top 5 Advantages of Email Marketing
Email marketing comes with a dozen of advantages. Five top email marketing advantages are listed below. For you to have awareness about the online email marketing this note is sufficient enough.
1. Viral Email Marketing
Viral process means “multiplication on its own”. If this term is used for the marketing then it is obvious that the marketing or advertising process is conducted on its own. It is the most known advantage one experience while marketing online. Once you have initiated a message it spreads throughout the web network on its own.
2. Effectiveness of Email Marketing
Email marketing allows you to get and stay in touch with your clients. You are able to be reminded by them for you keep in touch with them every now and then with newsletter etc. this making your email marketing effective.
3. Less Time ConsumingIt does not take much time.
Consuming much time you are able to earn more money. Matt Furey, one of the leading email marketers of the world is one of the examples. He says that he spend less than 20 minutes working on an email and makes more than 10 thousand dollars over every email he sends.
4. Continuous Marketing
One of the great advantages of marketing is that you are able to have continuous marketing with a same client. Once you are in touch with any of the client you can keep up with the producer-consumer relation for long.
5. Joint Venture Leverage
Another advantage for the email marketing is if you have more subscribers with your list the chances for earning money are more. So the chances for joint ventures with other online business are also high.